BioLink · Comparison · Link-in-bio
BioLink vs Linktree
In short: Choose BioLink if you want to sell from a free page while keeping the most of every sale (1% on free, 0% on paid) and capturing leads for free; choose Linktree if you mainly want the most recognized link hub with a large template gallery and are comfortable with its paid tiers or the 12% free-plan commerce fee.
Linktree is the most widely recognized link-in-bio tool, with a polished editor, unlimited links, and a mature creator ecosystem that includes digital products, memberships, tips, and paid bookings. Its free plan is a strong place to publish links and even sell, though sales on the free plan carry a 12% commerce fee, and growth features like email capture and a custom domain require a paid plan. BioLink is built free-first for creators who want to sell from day one while keeping a larger share of each sale.
Choose BioLink if…
Creators who want to sell digital products, memberships, bookings, and paid content from a free page while keeping the most of every sale and capturing leads from day one.
Choose Linktree if…
Creators who primarily want a polished, well-known link hub with a large template gallery and are comfortable with paid tiers (or the free-plan commerce fee) to unlock email capture, a custom domain, and lower selling fees.
Why creators pick BioLink over Linktree
BioLink vs Linktree, feature by feature
| BioLink | Linktree | |
|---|---|---|
| Free forever plan | ||
| Public bio page URL | bio.personacart.com/<handle> | linktr.ee/<username> |
| Commerce fee on free plan | 1% | 12% |
| Commerce fee on top paid plan | 0% | 0% (Premium $35/mo) |
| Sell digital products & downloads | ||
| Memberships / subscriptions | Paid plan | |
| Paid 1:1 bookings / calls | Yes (all plans) | |
| Paid-unlock / gated content | Via membership | |
| Tips / support payments | ||
| Checkout to creator's own Stripe | ||
| Email / lead capture on free plan | Paid plan | |
| Custom domain | On PersonaCart platform | Premium plan |
| Theme customization | Themes with auto-contrast | Themes & color palettes |
| Grows into full storefront + AI commerce |
Pricing
BioLink
Free forever, no monthly fee. 1% per sale on the free plan, 0% on any paid PersonaCart plan.
Linktree
Free plan ($0); paid plans Starter $9/mo, Pro $15/mo, Premium $35/mo (annual billing roughly 20-25% lower). Commerce fee: 12% on Free, 9% on Starter/Pro, 0% on Premium, plus Stripe processing (~2.9% + $0.30 per sale) and a $0.25 payout/withdrawal fee. Prices reflect Linktree's November 2025 update; verify current pricing on linktr.ee.
Linktree: the honest take
What Linktree does well
- Strongest brand recognition in the link-in-bio category with a large template and theme gallery
- Mature creator ecosystem: sell digital products, memberships, and tips, plus deeper catalogs via integrations like SendOwl
- Bookings are included on every plan, with calendar sync and free or paid sessions
- Polished, beginner-friendly editor and broad third-party integrations
Where BioLink has the edge
- Free plan charges a 12% commerce fee on sales; reaching 0% requires the $35/mo Premium plan (Starter/Pro are 9%)
- Email / phone collection is not on the free plan, it requires a paid tier (Starter and up)
- Custom domain requires the Premium plan
- Focused on link-in-bio and lightweight commerce, there's no built-in path to a full storefront without moving to another platform
How to switch from Linktree to BioLink
- 1Create your free BioLink page and claim your handle at bio.personacart.com/<handle>
- 2Copy your links from Linktree and re-add them as blocks (paste each destination URL)
- 3Connect your own Stripe account so payouts and checkout run through you as merchant of record
- 4Add what you sell, digital products, memberships, paid bookings, paid content, or tips, and turn on lead capture
- 5Update the link in your social bios to your new BioLink URL and publish
BioLink vs Linktree — FAQ
Can I import my Linktree links into BioLink?
There's no one-click import, but moving over is quick: open your Linktree, copy each link's destination URL, and paste it into a new BioLink block. Most creators rebuild their page in a few minutes, and you can bring over products, bookings, and tips at the same time.
How does BioLink's fee compare to Linktree's 12% on the free plan?
BioLink's free plan charges 1% per sale, and any paid PersonaCart plan drops that to 0%. Linktree's free plan charges a 12% commerce fee on sales (9% on Starter/Pro); reaching 0% on Linktree requires its $35/mo Premium plan. Standard Stripe processing applies on both.
Do I keep using my own Stripe account like I did on Linktree?
Yes. Like Linktree, BioLink connects to your own Stripe account and you remain the seller of record, money lands in your account and you control payouts. BioLink simply takes a smaller cut on the free plan.
Can I capture emails on BioLink's free plan like I wanted to on Linktree?
Yes. Lead and email capture are included on BioLink's free plan. On Linktree, email and phone collection is a paid-plan feature (Starter and up), so this is one of the things you get for free when you switch.
Does BioLink support paid bookings and memberships like Linktree?
Yes. BioLink lets you sell paid 1:1 bookings and calls, plus memberships, digital downloads, paid content, and tips, all from one free page. Linktree also offers bookings (on every plan) and sells products, memberships, and tips; the main difference is that BioLink keeps more of each sale on the free plan (1% vs Linktree's 12%).
If I outgrow a bio page, do I have to rebuild on a new platform?
With BioLink, no. It grows into the full PersonaCart AI Commerce platform, full storefront, custom domain, and AI tools, using the same account and products, with nothing to rebuild. Linktree is focused on link-in-bio and lightweight commerce, so a full storefront would mean moving platforms.
Outgrowing a bio page?
BioLink grows into PersonaCart AI Commerce — a full storefront with AI tools, custom domain and 0% commission, on the same account with nothing to rebuild.
Create your free BioLinkLinktree details are based on publicly available information as of June 2026 and may have changed — check Linktree's website for current features and pricing. BioLink and PersonaCart are not affiliated with, endorsed by, or sponsored by Linktree. All trademarks belong to their respective owners.