Run your basketball academy
Your coaches teach. Parents stay in the loop. You get paid.
Teams, attendance, progress notes, parent messages and payments in one system for the whole academy, with the right access for every person in it.
Included in every paid plan. Coaches are always free.
Illustration with invented names.
Which academy are you?
Pick yours. The example below switches to your words.
Built for basketball
Run your basketball academy. Not your back office.
Game day runs on group texts and memory. Put skills sessions, scrimmages and camp days on one schedule. Coaches mark attendance, parents see the plan, and every skill report can wait for your OK.
Under-twelve Blue, skills session
Skills session moved to the second court.
Thanks! Maya is out Thursday.
Noted. Make-up credit added to Maya's account.
Everything an academy runs on
Six parts that work together, in the order a season runs.
Teams and schedule
Build teams and rosters, plan the season and see who is coming. Parents answer RSVPs from their own account.
Attendance and make-ups
Mark attendance in seconds. Parents can report an absence in advance, and an excused absence can earn a make-up credit.
Coach app
Coaches see only their own groups. A substitute coach can cover a class for the day. No access to your money or settings.
Progress you can show
Set skill levels, then coaches add notes and photos. Turn on approval and nothing reaches a parent until you say so.
Parents' inbox
Messages and announcements in one place, with notification preferences and quiet hours. One parent can follow several children.
Payments
Fees go through your own store checkout, like any other product. The platform fee on sales applies, as on every plan.
Academy at a glance
One system, three kinds of people
What each of them gets on day one.
Owner
- Teams, rosters and the season schedule in one place
- Choose what each seat can do: owner, editor, viewer, coach
- Approve progress notes before a parent sees them
- Assign coaches to groups and arrange cover
- Fees go through your own store checkout
Coach
- The coach app shows only your own groups
- Take attendance in seconds
- See planned absences and make-up credits
- Set skill levels, add notes and photos
- Cover a class for the day as a substitute
Parent
- One family account for every child
- The schedule, with a yes or no on each session
- Tell the academy about an absence in advance
- See your child's level and the coach's notes
- An inbox with announcements and quiet hours
The right access for everyone
Roles and permissions are part of Academy, not an add-on. This is what each seat can do today.
Owner and admin
Can
Everything in Academy: the parents' inbox and alerts, approving progress notes, assigning coaches and cover, switching Academy on or off.
Cannot
—
Editor
Can
Review and approve progress notes, edit skill levels, change Academy settings.
Cannot
Read the parents' inbox, send alerts, assign coaches or arrange cover.
Viewer
Can
Look at the attendance report and Academy settings.
Cannot
Change settings, read progress notes or the parents' inbox.
Support
Can
Customers, orders, conversations, invoices and payment links.
Cannot
Open Academy screens, issue refunds, see revenue or change settings.
Coach
Can
Their own groups: attendance, progress notes with photos and messages to parents. Parent contact details and other groups only if you allow it.
Cannot
Reach payments, orders, billing or settings.
Parent
Can
Their own children: schedule, progress, messages and planned absences.
Cannot
See anyone else's child.
Coaches
Coaches are always free
A coach gets their own login to the coach app on every plan. Coaches never use one of your staff seats, so adding one costs you nothing.
Starter
- Coaches: free
- 1 staff seat for your office
- Up to 50 children
Pro
- Coaches: free
- 5 staff seats for your office
- Up to 200 children
Scale
- Coaches: free
- 15 staff seats for your office
- No limit on children
A coach sees only their own groups. They cannot reach payments, orders, billing or settings.
Start where your academy is
Just starting
Starter
Your first group, with everything above included.
Up to 50 children
A growing academy
Pro
More groups and a bigger team around you.
Up to 200 children
A big, busy academy
Scale
Set exact access for each coach.
No limit on children
Children means active children. Archived children do not count. Coaches are free on every plan and do not use staff seats.
Online store
A full store beside the academy
Every plan includes the store. Families pay fees through its checkout, and you can sell more than fees.
Products
Gear, apparel and anything physical or digital, each with its own page.
Courses
Lessons families follow at home, at their own pace.
Memberships
A recurring plan for a club, a class pass or members-only content.
Bookings
Sessions and camps people reserve online.
The store and the academy tools are separate parts of one account. See plans
What is not here yet
Academy covers one location per academy today. Several locations are on our list.
Questions academy owners ask
Who is Academy for?
Sports academies, clubs and skills trainers who run teams and classes for children, and want one place for the roster, the register and the parents.
What do parents see?
Only their own children: the schedule, attendance, progress notes (after your approval, if you switch that on), messages and announcements. One parent can follow several children with one login.
Can coaches see my money?
No. A coach account has no access to payments, orders, billing or settings. Those screens do not exist for coaches.
How are coaches billed?
They are free. Coaches do not use your staff seats, on any plan.
Which plans include Academy?
Every paid plan. The plans differ in how many active children you can have and in whether you can set exact access for each coach.
Do parents pay PersonaCart?
No. Families pay your academy through your own store checkout. You pay for your PersonaCart plan, and the usual platform fee on sales applies.
Can I run more than one location?
Not yet. Academy covers one location per academy today, and several locations are on our list.
Run your academy on PersonaCart
Start with your first group. Coaches are always free.
Start your academy