For mental-wellness, mindset and digital-wellbeing coaches

Book and bill clients without collecting health records.

Bookings, payments, intake questions with consent, and email in one place. PersonaCart is a business tool for coaches. It is not a therapy platform or a medical record system.

No card needed to try it.

In plain words

  • No health records feature.
  • No HIPAA compliance and no BAA.
  • Cards are handled by Stripe.
  • You can export or delete any client's data.

Is PersonaCart right for your practice?

A good fit

  • Mindset, life and wellness coaches.
  • Digital-wellbeing and habit coaches.
  • Meditation and breathwork teachers.
  • Anyone who sells sessions and programs, not treatment.

Not a fit

  • Therapists or counselors who must keep clinical records.
  • Practices that bill insurance.
  • Anyone who needs a HIPAA-compliant system or a BAA.
Data

What PersonaCart stores, and what it does not

  • Name, email, phone you ask for

    Stored? Yes

    Who sees it You, and staff you give a role

  • Bookings and orders

    Stored? Yes

    Who sees it You, and the client in their own account

  • Intake answers you ask for

    Stored? Yes, as written

    Who sees it You, staff you give a role, and the client

  • Signed consent (typed name)

    Stored? Yes, kept on record

    Who sees it You, staff you give a role, and the client

  • Card numbers

    Stored? No. Held by Stripe

    Who sees it Stripe

  • Clinical notes, diagnoses, insurance

    Stored? No. There is no feature for them

    Who sees it Nobody

Intake answers and notes are free text: whatever you type is stored. Keep health details out. A data processing agreement and a list of sub-processors are in legal review and will be published in a coming release.

If you are a HIPAA covered entity

Do not store protected health information in PersonaCart. PersonaCart is not HIPAA compliant and does not sign Business Associate Agreements.

From booking to first session

  1. Client books

    They pick a time on your booking page.

  2. Answers your intake

    Your own questions, required before they can pay.

  3. Signs consent

    A consent statement in your intake, signed with a typed name and kept on record.

  4. Pays

    By card, Apple Pay or Google Pay through Stripe.

  5. Gets the invite

    A calendar invite, with a Google Meet link when you connect Google.

Your clients' rights, built in

  • Export

    Export your client list at any time, or one client's data when they ask.

  • Delete

    Delete a client's data. Clients can also request export or deletion from their own account.

  • Cookies

    A cookie banner and visitor-data controls come with your site.

Bring your clients over

  • CSV import

    Export clients from your current booking or email tool as a CSV and import them.

  • Mailchimp and Mindbody importers

    Dedicated importers for a Mailchimp audience and a Mindbody client export.

About the AI

  • Your AI assistant

    The PieOS assistant drafts emails and pages for you, and asks before it acts. Do not paste client health details into it.

  • Store chat (Pro and Scale)

    Answers visitors' questions about your products, policies and FAQs, and hands over to you. It is instructed not to give medical, legal or financial advice.

  • Not a crisis service

    If a visitor's message sounds like a crisis, the chat stops answering, shows one fixed message with the US help lines, including 988, and tells you (Wellness safe mode). It is a safety net, not therapy and not a crisis service: please also show 988, the Suicide & Crisis Lifeline, on your own pages.

What it does, and what it does not do yet

Live today

  • Booking pages, one-to-one sessions and session packs.
  • Intake questions and signed consent, completed before payment.
  • Reminder emails before each booking.
  • Client export and deletion.

Not here yet

  • Two-way calendar sync.
  • HIPAA compliance, a BAA, clinical notes or insurance billing.

Prices

Starter

$59 a month

+ 2% platform fee on sales

Just you. No store chat on this plan.

Pro

$149 a month

+ 0.5% platform fee on sales

4 staff seats. Store chat included.

Scale

$299 a month

+ 0% platform fee on sales

14 staff seats.

Plus Stripe's card processing fee on each payment. Coaches you add are free on every plan and never use a staff seat.

Compare every plan limit

91 things you get on every plan

See all 91
Selling
Unlimited products · Payment links · Memberships and subscriptions · +10
Storefront and editor
Your own website · Premium templates · Blog · +5
Academy and programs
Teams and classes with rosters · Sign-up fills the roster · A Today screen · +18
Bookings and payments
Unlimited bookings · Capacity and waitlists · Recurring classes · +11
Customers and email
Customer list and segments · Lead forms · Import your email lists · +6
Courses
Quizzes · Certificates · Drip lessons · +2
Pie and AI
Pie, your assistant · You stay in charge · AI page builder · +1
Data and privacy
Import from where you are now · Keep your members’ cards · More importers · +10
Support
Help center · Guided tours in the app · Help from our team · +1

Spend your time with clients, not with tools.

Start free and set up your first session type.