The coach
Marks the roster before the first drill
Under-ten Reds, training session
- Lucas✓
- Sofia✓
- Noah✓
- Zaraplanned absence•
Make-up credit added
Zara's parent told you on Wednesday. You did not have to ask.
Built for soccer
Run your soccer academy. Not your sideline spreadsheet.
Training sessions, small-sided games, clinics and tournament weekends live in different chats. Put them on one schedule. Coaches mark attendance, parents see where to be, and every progress note can wait for your OK.
Included in every paid plan. Coaches are always free.
Illustration with invented names.
The numbers behind soccer
16.8 million
People played outdoor soccer in 2025, up 15.8% in one year.
484,908
boys played high-school soccer, alongside 393,048 girls.
69%
Family spending on youth sports went up this much over five years.
Source: Project Play (Aspen Institute) family spending survey, 2025
90 million
Team sports passed this many participants in the US in 2025.
Source: SFIA topline report, via Recreation Management, 2025
One training session. Three people. No sideline chasing.
Follow the Under-ten Reds training session, from the cones to your inbox. Names are invented.
The parent
Hears it from you, not the group chat
Training moved to the second field.
Thanks! Zara is out Thursday.
Noted. Make-up credit added to Zara's account.
The owner
Approves, and gets paid
Skill report: Lucas, first touchNeeds your OKApprovedSpring season fees
DuePaid ✓
through your own store checkout
Illustration with invented names.
Six jobs your week needs done
In the order a season runs: schedule, attendance, coaches, levels, messages, money.
Teams and the season
Training sessions, small-sided games, goalkeeper sessions, clinics, tryouts and tournament weekends on one schedule. Parents RSVP.
Attendance and make-ups
Mark the roster before the first drill. A missed session reported ahead can earn a make-up credit.
Coach app
Each coach sees only their own teams. A substitute covers one session and never sees your money.
Skill levels you can show
Set levels for first touch, passing or positioning. Coaches add notes and photos; with approval on, nothing reaches a parent before your OK.
Parents' inbox
A field change reaches every family in one message, with quiet hours. One login covers a brother and a sister.
Payments
Season and clinic fees run through your own store checkout. The platform fee on sales applies, as on every plan.
Online store
Your soccer academy comes with a full online store
Every plan includes a complete online store beside the academy tools. Families pay fees through it, and you can sell more than fees.
Camp passes
A camp or clinic is a bookable product with its own page.
Training packs
Sell sessions in packs, or one at a time.
Kits and gear
Kits, balls and gear, each with its own page.
Discounts and referral come with Pro and Scale.
Everyone sees only their part
Roles and permissions are part of Academy, not an add-on. This is what each seat can do today. Head coach and assistants use the Coach role. You decide what each one sees.
Coach
Can
Their own groups: attendance, progress notes with photos and messages to parents. Parent contact details and other groups only if you allow it.
Cannot
Reach payments, orders, billing or settings.
| Who | Can | Cannot |
|---|---|---|
| Owner and admin | Everything in Academy: the parents' inbox and alerts, approving progress notes, assigning coaches and cover, switching Academy on or off. | — |
| Editor | Review and approve progress notes, edit skill levels, change Academy settings. | Read the parents' inbox, send alerts, assign coaches or arrange cover. |
| Viewer | Look at the attendance report and Academy settings. | Change settings, read progress notes or the parents' inbox. |
| Support | Customers, orders, conversations, invoices and payment links. | Open Academy screens, issue refunds, see revenue or change settings. |
| Coach | Their own groups: attendance, progress notes with photos and messages to parents. Parent contact details and other groups only if you allow it. | Reach payments, orders, billing or settings. |
| Parent | Their own children: schedule, progress, messages and planned absences. | See anyone else's child. |
Parent view
What a parent sees
Their own children and nothing else: the schedule with a yes or no on each session, planned absences, skill levels and notes. Notes can wait for your OK if you switch approval on.
Illustration with an invented name.
Getting started
How a first week looks
Sign up
Open your account. Your online store and the academy tools come together.
Add your teams
Build the teams and rosters, then put the season schedule on the calendar.
Invite coaches and parents
Coaches are free and see only their groups. Each family gets one account for all their children.
Take the first payment
Families pay fees through your store checkout, like any other product.
Start where your academy is
Included in every plan: A complete online store · Academy: schedule, attendance, parents · Coaches always free · Pie, your AI assistant
Just starting
Starter
- Your first age-group team, everything included: roster, schedule, attendance, parents' inbox
- 1 staff seat for you. Your coaches are free
- 2 custom domains for your academy site
- Sell camp passes, training packs and kits from your store
- 1 course for training videos
- Up to 50 active players
- 500 campaign emails a month to your families
- Email support
A growing soccer academy
Pro
- Several age-group teams and a coach team, with clinics on the same schedule
- 5 staff seats for your office. Your coaches stay free
- 5 custom domains
- Discounts and referral for camps and kits
- 5 courses for training videos
- Remove the PersonaCart badge from your site
- Up to 200 active players
- Priority support in Pie Desk chat
A big, busy soccer academy
Scale
- Run a whole club: every age group, every clinic, every coach
- 15 staff seats and 10 custom domains
- Unlimited courses for a full training-video library
- Set exact access for each coach: head coach, assistant, goalkeeper coach
- No limit on players
- 20,000 campaign emails a month to your families
- 100 GB of storage for session videos and photos
- Priority support in Pie Desk chat
Children means active children. Archived children do not count. Coaches are free on every plan and do not use staff seats. Academy covers one location per academy today. Several locations are on our list.
See plans and pricesQuestions academy owners ask
Can I list tournaments and tryouts?
Yes, as schedule entries. A tournament weekend or a tryout sits on the schedule like any session, and parents answer the RSVP from their own account.
Can I run goalkeeper sessions and clinics?
Yes, as sessions on the schedule beside your training sessions. Assign the coach who runs each one, and parents answer the RSVP.
What do parents see?
Only their own children: schedule, attendance, progress notes (held for your OK if you switch that on), messages and announcements. One login covers several children.
Can my coaches see my money?
No. The Coach role has no access to payments, orders, billing or settings. Your coaches are free: they never use a staff seat.
Does it come with an online store?
Yes. Every plan includes a complete online store beside the academy tools. Families pay fees through it, and you can sell products and gear, courses, memberships and subscriptions, and bookable sessions. Discounts and referral come with Pro and Scale.
Can I run more than one field?
Not yet. Academy covers one location per academy today. Several locations are on our list.
Fill your sessions. Not your sideline spreadsheet.
Move one team over first. Your store, your academy and your parents' inbox in one place. Coaches are always free.