The instructor
Takes attendance before the bow
Levels one to three, weeknight
- Kenji✓
- Anya✓
- Omar✓
- Hanaplanned absence•
Make-up credit added
Hana's parent told you in advance. The credit is already on her account.
Built for martial arts
Run your martial arts school. Keep the mat for training.
Grading day, tournament day, and who is on which level: all in someone's head. Put classes by level, grading days and tournaments on one schedule. Instructors mark attendance, parents stay informed, and every level note can wait for your OK.
Included in every paid plan. Coaches are always free.
Illustration with invented names.
The numbers behind martial arts
$21 billion
About this much was the US martial arts market in 2026.
Source: IBISWorld figures, quoted by Gymdesk, 2026 (third-party estimate)
72,000–76,000
schools in the US (editions disagree).
Source: IBISWorld figures, quoted by Gymdesk, 2026 (third-party estimate)
One weeknight class. Three people. Zero chasing.
Follow the evening class for levels one to three, from the bow to grading day. Names are invented.
The parent
Knows grading day is coming
Grading day is on the schedule. RSVP for Hana.
She is in! She misses Thursday's class, though.
Noted. Make-up credit added to Hana's account.
The owner
Approves, and gets paid
Level note: Kenji, stancesNeeds your OKApprovedTerm and grading fees
DuePaid ✓
through your own store checkout
Illustration with invented names.
Six jobs your week needs done
In the order a season runs: schedule, attendance, coaches, levels, messages, money.
Classes by level
Classes by level, grading days and tournament days on one schedule. Parents RSVP from their own account.
Attendance and make-ups
Mark the roster before the bow. A missed class reported ahead can earn a make-up credit.
Instructor app
Each instructor sees only their own classes. A substitute covers one class and never sees your money.
Levels you can show
Set your school's levels. Instructors add notes and photos; with approval on, nothing reaches a parent before your OK.
Parents' inbox
A schedule change reaches every family in one message, with quiet hours. One login covers several children.
Payments
Term and event fees run through your own store checkout. The platform fee on sales applies, as on every plan.
Online store
Your martial arts school comes with a full online store
Every plan includes a complete online store beside the academy tools. Families pay fees through it, and you can sell more than fees.
Monthly membership
A recurring plan, charged on its own.
Grading fees
Sell each grading day as a product.
Uniforms and gear
Uniforms, pads and gear, each with its own page.
Discounts and referral come with Pro and Scale.
Everyone sees only their part
Roles and permissions are part of Academy, not an add-on. This is what each seat can do today. Your instructors use the Coach role. You decide what each one sees.
Coach
Can
Their own groups: attendance, progress notes with photos and messages to parents. Parent contact details and other groups only if you allow it.
Cannot
Reach payments, orders, billing or settings.
| Who | Can | Cannot |
|---|---|---|
| Owner and admin | Everything in Academy: the parents' inbox and alerts, approving progress notes, assigning coaches and cover, switching Academy on or off. | — |
| Editor | Review and approve progress notes, edit skill levels, change Academy settings. | Read the parents' inbox, send alerts, assign coaches or arrange cover. |
| Viewer | Look at the attendance report and Academy settings. | Change settings, read progress notes or the parents' inbox. |
| Support | Customers, orders, conversations, invoices and payment links. | Open Academy screens, issue refunds, see revenue or change settings. |
| Coach | Their own groups: attendance, progress notes with photos and messages to parents. Parent contact details and other groups only if you allow it. | Reach payments, orders, billing or settings. |
| Parent | Their own children: schedule, progress, messages and planned absences. | See anyone else's child. |
Parent view
What a parent sees
Their own children and nothing else: the schedule with a yes or no on each session, planned absences, skill levels and notes. Notes can wait for your OK if you switch approval on.
Illustration with an invented name.
Getting started
How a first week looks
Sign up
Open your account. Your online store and the academy tools come together.
Add your teams
Build the teams and rosters, then put the season schedule on the calendar.
Invite coaches and parents
Coaches are free and see only their groups. Each family gets one account for all their children.
Take the first payment
Families pay fees through your store checkout, like any other product.
Start where your academy is
Included in every plan: A complete online store · Academy: schedule, attendance, parents · Coaches always free · Pie, your AI assistant
Just starting
Starter
- Your first class level, everything included: roster, schedule, attendance, parents' inbox
- 1 staff seat for you. Your instructors are free
- 2 custom domains for your school site
- Sell monthly memberships, grading fees and uniforms from your store
- 1 course for home practice
- Up to 50 active members
- 500 campaign emails a month to your families
- Email support
A growing martial arts school
Pro
- Several class levels and instructors, with grading days on the same schedule
- 5 staff seats for your office. Your instructors stay free
- 5 custom domains
- Discounts and referral for memberships and gear
- 5 courses for technique lessons
- Remove the PersonaCart badge from your site
- Up to 200 active members
- Priority support in Pie Desk chat
A big, busy martial arts school
Scale
- Run a big school: every level, every instructor, family accounts for every household
- 15 staff seats and 10 custom domains
- Unlimited courses for a full technique library
- Set exact access for each instructor: head instructor, assistant, front desk
- No limit on members
- 20,000 campaign emails a month to your families
- 100 GB of storage for technique videos and photos
- Priority support in Pie Desk chat
Children means active children. Archived children do not count. Coaches are free on every plan and do not use staff seats. Academy covers one location per academy today. Several locations are on our list.
See plans and pricesQuestions academy owners ask
Can I use my own levels?
Yes. You define the skill levels of your school, and instructors add notes and photos against them. A grading day or tournament day sits on the schedule like any session.
What happens when someone misses class?
The parent reports it ahead of time. An excused absence can earn a make-up credit, and the register is right before the bow.
What do parents see?
Only their own children: schedule, attendance, progress notes (held for your OK if you switch that on), messages and announcements. One login covers several children.
Can my instructors see my money?
No. The Coach role has no access to payments, orders, billing or settings. Your instructors are free: they never use a staff seat.
Does it come with an online store?
Yes. Every plan includes a complete online store beside the academy tools. Families pay fees through it, and you can sell products and gear, courses, memberships and subscriptions, and bookable sessions. Discounts and referral come with Pro and Scale.
Can I run more than one dojo?
Not yet. Academy covers one location per academy today. Several locations are on our list.
More time on the mat. Less on the admin.
Move one class over first. Your store, your school and your parents' inbox work as one. Instructors are always free.