Class packs, memberships and a full schedule, in one app instead of four
PersonaCart is the website, schedule and checkout for a fitness studio or group class business. Clients buy a class pack or a membership, book with their credits, and get reminder emails before every class. Instructors you add are free on every paid plan.
New accounts start with a free trial. You don't enter a card to sign up.
Illustration of a client's account: the 10-class pack with 7 session credits left and Expires 90 days after purchase, and the next booked class paid with one credit.
What it costs
From $59 a month plus a 2% platform fee on sales. Lower fees on higher plans.
How clients hear from you
Booking confirmations, calendar invites and reminder emails go out on their own. Text-message reminders can also go through your own Twilio account, to parents who opt in.
Moving your data
Import customers and products from a CSV file or Google Sheet, Shopify, WooCommerce, Squarespace, Kajabi or Thinkific.
Your clients' data
Export or erase client data any time. Clients can download or delete their own. Cards stay with Stripe.
What studio owners and instructors tell us
“Class packs live on a punch card and a spreadsheet.”
With PersonaCart: Sell packs of session credits. Clients book with a credit, you choose if a pack expires, and you can add credits by hand when you need to.
“I pay for a booking app, a payment app and an email app.”
With PersonaCart: Booking, checkout through Stripe, memberships and email campaigns are in one place, on your own website.
“Classes are full one day and half empty the next.”
With PersonaCart: Each class has a capacity and a waitlist, and clients get reminder emails before every class at the times you set.
“People start checking out and never finish.”
With PersonaCart: Abandoned-cart emails go out on their own, up to three per cart, to bring them back to the checkout.
For studios and the people who teach in them
Boutique studio owners
Class series with capacity and waitlists, packs and memberships, instructors with their own login and reports on who comes.
Group class instructors
A weekly class with a set number of spots, booked and paid upfront, with reminder emails sent for you.
Bootcamp and outdoor trainers
Packs clients use up session by session, payment links for a six-week challenge and a mailing list you own.
Online programs
Workout programs as courses with lessons that unlock week by week, and memberships that give access to them.
A week at your studio
Packs, classes and memberships, with the admin done for you. Screens are drawn from the real app with sample data.
Sunday night
Clients buy packs and book the week
A client buys a class pack and books three classes. Each booking uses one credit, and the balance shows in their account.
Illustration of a client's account: the 10-class pack with 7 session credits left and Expires 90 days after purchase, and the next booked class paid with one credit.
Product illustration, sample data Monday, six in the morning
Instructors open their day
Each instructor logs in free, checks in their own hours and sees who is booked into their classes.
Illustration of the coach's Today screen on a phone: a check-in button for the coach's own hours, the next session (Morning HIIT, 6:00–6:45 AM, Room 1, 12 clients) with Take attendance and Message parents, the rest of today, and the Today, Roster, Messages and Me tabs.
Product illustration, sample data Tuesday
A new client fills in your questions first
For personal training or a first assessment, ask your intake questions at checkout. The client answers and signs with a typed name before paying.
Illustration of checkout for Personal training: 8-session package: the client answers the coach's intake questions and signs by typing their name before the Pay button works.
Product illustration, sample data Wednesday
Reminders and calendar invites
Clients get a calendar invite and reminder emails before each booking, at the times you set for each class or service.
- Up to six reminder times per class or service
- A calendar invite attached to each booking
- Clients reschedule or cancel from their account
- Your Google Calendar's busy times block slots when connected
Friday
Memberships that renew on their own
Monthly, quarterly or yearly memberships renew through Stripe. Clients cancel or switch plans themselves, and you can pause one for an injury.
- A membership can include classes, courses or products
- Clients manage their plan from their account
- You pause and resume when someone is hurt or away
- Campaign emails to members who have gone quiet
Any day
Sell more than classes
The same site and checkout sells everything else.
- Six-week challenges as a payment link or an event with a capacity
- Workout programs as online courses
- Apparel and supplements with sizes, shipped or picked up
- Private sessions on a booking page
Reminders: Clients get reminder emails before each booking, at the times you choose, plus an invite for their calendar. Text-message reminders can also go through your own Twilio account, to parents who opt in.
Your clients' data
What you collect stays yours, and clients stay in control of their own account.
Your client list is yours
Export your customers at any time, and erase a client's data when they ask.
Clients control their account
Clients can download or delete their own account data, with a grace period to undo.
Staff see what their role allows
Roles are Owner, Admin, Editor, Viewer, Support and Coach. A coach sees their own sessions unless you give them more.
Cards stay with Stripe
Payments run through Stripe. PersonaCart never stores card numbers.
A cookie banner on your store
Visitors choose which cookies they accept on your site.
Health questions stay simple
Intake answers are for safe training. PersonaCart is not a medical records system, so ask only what an instructor needs to know.
Bring your clients with you
Export your client list as a CSV file and import customers and past orders. Clients then buy a pack or membership in PersonaCart.
CSV file or Google Sheet
Customers, families, leads, products and past orders. A Google Sheet can stay in sync while you switch.
Shopify
Your products, through a secure Shopify connection. Customers come over as a CSV file.
WooCommerce and Squarespace
Your products. WooCommerce brings variations too.
Kajabi
Your offers become products and your contacts become customers.
Thinkific
Your courses arrive as draft products, ready for you to add the lessons.
Your current website
Import pages from the site you have now, then edit them in the visual editor.
Mailchimp, Mindbody, Wix, Calendly and Linktree
Mailchimp audiences, Mindbody client lists, Wix product files, Calendly event types and Linktree pages.
What a fitness studio gets on each plan
Packs, memberships, class series, bookings and reminder emails are on every paid plan. The plans differ in staff seats, courses, emails and a few growth tools.
Starter
- Monthly price
- $59
- Platform fee on sales
- 2%
- Instructors you add
- Free, no seat
- Front-desk staff seats
- Just you
- Class packs, class series and bookings
- Included
- Memberships and payment links
- Included
- Intake questions before payment
- Included
- Online courses
- 3
- Campaign emails a month
- 500
- Storefront chat that answers buyers
- Not included
- Referral program
- Not included
- Custom domains
- 2
Pro
- Monthly price
- $149
- Platform fee on sales
- 0.5%
- Instructors you add
- Free, no seat
- Front-desk staff seats
- 4
- Class packs, class series and bookings
- Included
- Memberships and payment links
- Included
- Intake questions before payment
- Included
- Online courses
- 5
- Campaign emails a month
- 5,000
- Storefront chat that answers buyers
- Included
- Referral program
- Included
- Custom domains
- 5
Scale
- Monthly price
- $299
- Platform fee on sales
- 0%
- Instructors you add
- Free, no seat
- Front-desk staff seats
- 14
- Class packs, class series and bookings
- Included
- Memberships and payment links
- Included
- Intake questions before payment
- Included
- Online courses
- Unlimited
- Campaign emails a month
- 20,000
- Storefront chat that answers buyers
- Included
- Referral program
- Included
- Custom domains
- 10
Stripe's card processing fee is separate and the same on every plan. Limits and prices are read live from our plans.
91 things you get on every plan
See all 91- Selling
- Unlimited products · Payment links · Memberships and subscriptions · +10
- Storefront and editor
- Your own website · Premium templates · Blog · +5
- Academy and programs
- Teams and classes with rosters · Sign-up fills the roster · A Today screen · +18
- Bookings and payments
- Unlimited bookings · Capacity and waitlists · Recurring classes · +11
- Customers and email
- Customer list and segments · Lead forms · Import your email lists · +6
- Courses
- Quizzes · Certificates · Drip lessons · +2
- Pie and AI
- Pie, your assistant · You stay in charge · AI page builder · +1
- Data and privacy
- Import from where you are now · Keep your members’ cards · More importers · +10
- Support
- Help center · Guided tours in the app · Help from our team · +1
What it replaces at a studio
Most studios we talk to pay for several of these. PersonaCart covers the same jobs.
Instead of Mindbody or another studio booking app
Class series, packs and bookings on your own site.
Instead of punch cards and a spreadsheet
Session credits that clients see and spend when they book.
Instead of Calendly plus Stripe payment links
A booking page that takes payment upfront and sends the reminders.
Instead of Mailchimp for the studio newsletter
Campaign emails to segments of your own client list.
Instead of a separate shop for apparel
Apparel and supplements on the same checkout.
Instead of a website you cannot edit
A studio website you edit yourself, with your own domain.
Questions we hear from people like you
Can clients book with class credits?
Do class packs expire?
Do instructors cost extra?
Can members pause?
Does it sync with Google Calendar?
Can I sell online workout programs too?
Can I move from Mindbody?
What a fitness studio pays
Starter
$59 a month
+ 2% platform fee on sales
An instructor or a small studio. Every instructor you add is free.
Pro
$149 a month
+ 0.5% platform fee on sales
Studios with front-desk help: 4 staff seats and a lower fee on sales.
Scale
$299 a month
+ 0% platform fee on sales
Larger studios: 14 staff seats and the lowest fee on sales.
Plus Stripe's card processing fee on each payment, the same on every plan. No charge per coach or per booking.
Compare every plan limitSell your first class pack today
Create a pack, add one weekly class and book yourself into it.