BioLink · Comparison · Creator store
BioLink vs Stan Store
In short: Choose BioLink to start selling from your bio for free and keep your earnings with no monthly fee; choose Stan Store if you want its built-in course builder and email/automation suite and don't mind a $29-$99/mo subscription.
Stan Store is a creator store built for Instagram and TikTok audiences, bundling a link-in-bio storefront, digital products, courses, bookings, email capture, and Instagram AutoDM into one subscription. It runs on a paid-only model, there's no free tier, with plans starting at $29/mo (or $25/mo billed annually) after a 14-day trial. BioLink covers the same core selling needs, digital products, memberships, paid bookings, paid-unlock content, and tips, on a free-forever plan, so the comparison mostly comes down to whether you'd rather start free or subscribe upfront for Stan's deeper marketing and course suite.
Choose BioLink if…
Creators who want to start selling from their bio today for free, keep their earnings, and grow into a full storefront only when they're ready.
Choose Stan Store if…
Creators who want Stan's all-in-one course builder, email broadcasts/automations, and Instagram AutoDM, and are comfortable paying a monthly subscription for it.
Why creators pick BioLink over Stan Store
BioLink vs Stan Store, feature by feature
| BioLink | Stan Store | |
|---|---|---|
| Free-forever plan | No (14-day trial only) | |
| Lowest paid plan | Free | $29/mo ($25/mo annual) |
| Platform fee per sale | 1% free plan / 0% on paid | 0% (Stripe/PayPal fees apply) |
| Sell to your own Stripe account | ||
| Digital products & downloads | ||
| Memberships / subscriptions | Paid plan | |
| Paid 1:1 bookings / calls | ||
| Paid-unlock / locked content | ||
| Tips | ||
| Email / lead capture without a subscription | Yes (free plan) | No (paid plan only) |
| Online course builder | Yes (both plans) | |
| Email broadcasts & automations | Pro plan ($99/mo) | |
| Custom domain | On paid PersonaCart plans | No (redirect only) |
| Full storefront + AI commerce upgrade path |
Pricing
BioLink
Free forever, no monthly fee; 1% per sale on the free plan, 0% on any paid PersonaCart plan.
Stan Store
No free plan. Creator $29/mo ($25/mo billed annually), Creator Pro $99/mo ($79/mo billed annually), with a 14-day free trial. Stan charges 0% platform fees; standard Stripe/PayPal processing fees (e.g. ~2.9% + $0.30) still apply.
Stan Store: the honest take
What Stan Store does well
- Stan takes a 0% platform fee on sales, you keep your revenue minus standard Stripe/PayPal processing
- Built-in course builder included on both plans, with unlimited courses, lessons, and students
- Pro plan adds email broadcasts, automations, upsells/order bumps, affiliates, and discount codes
- Instagram/TikTok-focused tooling like AutoDM (included on all plans) for converting social audiences
Where BioLink has the edge
- No free plan, you need a $29-$99/mo subscription (after a 14-day trial) before you list a product
- Store URL stays on stan.store/<name>; custom domains aren't supported directly (only a registrar redirect workaround)
- Deeper marketing tools like email broadcasts, automations, upsells, and affiliates are gated to the $99/mo Pro plan
- It's a fixed creator-store product rather than a path into a full storefront with custom domain and AI commerce tools
How to switch from Stan Store to BioLink
- 1Claim your free BioLink handle at bio.personacart.com/<handle>.
- 2Connect your own Stripe account so payouts land in the same place they did with Stan Store.
- 3Recreate your products, digital downloads, memberships, paid bookings, paid-unlock content, and tips, and copy over titles, prices, and descriptions from your Stan store.
- 4Re-add your bio links and apply a custom theme (auto-contrast keeps text readable), then turn on email/lead capture.
- 5Update the link in your Instagram/TikTok bio to your new BioLink URL and, when ready, grow into the full PersonaCart storefront with nothing to rebuild.
BioLink vs Stan Store — FAQ
Can I import my Stan Store products and links into BioLink?
There's no one-click importer from Stan Store today, but recreating your setup is quick: claim your free BioLink handle, connect your Stripe account, and re-add your products (downloads, memberships, bookings, paid-unlock, tips) and bio links. Because BioLink is free to start, you can build it in parallel before switching the link in your bio.
Is BioLink really free if Stan Store has no free plan?
Yes. BioLink has a free-forever plan with no monthly fee, you can sell from your bio without ever subscribing. Stan Store is subscription-only, starting at $29/mo ($25/mo billed annually) after a 14-day trial. BioLink takes a small 1% per sale on the free plan (0% on any paid PersonaCart plan).
Do I keep my own Stripe account like I do with Stan Store?
Yes. Just like Stan Store, BioLink sends payments to your own connected Stripe account, so you stay the merchant of record and money lands directly with you. The difference is BioLink doesn't require a monthly subscription before that first sale clears.
Does BioLink have a course builder like Stan Store?
Stan Store includes a dedicated course builder on both its plans, which BioLink doesn't replicate one-for-one. BioLink focuses on selling digital products, memberships, paid bookings, paid-unlock content, and tips, and you can deliver course material as downloads or members-only content. If a full LMS is your core need, Stan Store may suit you better.
Can I use a custom domain with BioLink?
Stan Store keeps your URL on stan.store/<name> and doesn't support custom domains directly (only a registrar redirect to that URL). BioLink starts on bio.personacart.com/<handle> for free, and custom domains are available as you grow into the full PersonaCart platform, with nothing to rebuild when you upgrade.
When should I choose Stan Store over BioLink?
Choose Stan Store if you specifically want its built-in course builder plus email broadcasts, automations, and AutoDM in one subscription and you're ready to pay $29-$99/mo. Choose BioLink if you want to start selling from your bio for free, keep your earnings, and grow into a full storefront later.
Outgrowing a bio page?
BioLink grows into PersonaCart AI Commerce — a full storefront with AI tools, custom domain and 0% commission, on the same account with nothing to rebuild.
Create your free BioLinkStan Store details are based on publicly available information as of June 2026 and may have changed — check Stan Store's website for current features and pricing. BioLink and PersonaCart are not affiliated with, endorsed by, or sponsored by Stan Store. All trademarks belong to their respective owners.