BioLink · Comparison · Link-in-bio
BioLink vs Milkshake
In short: Choose BioLink if you want a free bio page that takes payment on the page (into your own Stripe) and captures emails for free; choose Milkshake if you mainly want a polished, phone-built card page and are fine sending buyers to an external checkout like PayPal.
Milkshake is a free, mobile-app link-in-bio builder known for its swipeable "card" pages that look like a mini Instagram-style carousel website. It is designed primarily for sharing links and content beautifully from your phone; to sell, you add a Buy button that sends visitors to an external hosted-payment page such as PayPal (or another processor that offers hosted payment pages). BioLink covers the same link-in-bio job but adds an on-page checkout into the creator's own Stripe account, plus free email capture, so the page can transact directly rather than only handing visitors off.
Choose BioLink if…
Creators who want a free bio page that takes payment on the page, selling digital products, memberships, paid bookings, paid-unlock content, or tips into their own Stripe.
Choose Milkshake if…
Creators who love editing a polished, swipeable card-style page entirely from their phone and mainly need to link out (or send buyers to an external checkout like PayPal) rather than run an on-page checkout.
Why creators pick BioLink over Milkshake
BioLink vs Milkshake, feature by feature
| BioLink | Milkshake | |
|---|---|---|
| Free forever plan | Yes (with Milkshake branding) | |
| Native on-page checkout (no redirect) | No (Buy button links to external page) | |
| Payments into creator's own Stripe | No (external processor, e.g. PayPal) | |
| Sell digital products & downloads | Via external Buy-button link | |
| Memberships / subscriptions | Paid plan | |
| Paid 1:1 bookings / calls | ||
| Paid-unlock / gated content | ||
| Tips / donations | Via external Buy-button link | |
| Email / mailing-list capture on free plan | Paid (Pro tier) | |
| Edit on desktop / web | Mobile app only (sites viewable on desktop) | |
| Remove platform branding | Yes (free) | Paid (Lite, $2.99/mo) |
| Custom domain | On paid PersonaCart plans | Pro Plus tier |
| Analytics | Yes (30 days free; ~365 days on Pro) | |
| Grows into full storefront + AI commerce |
Pricing
BioLink
Free forever, no monthly fee. Keep what you earn (just 1% per sale on the free plan, 0% on any paid PersonaCart plan).
Milkshake
Free plan (shows Milkshake branding). Paid tiers (billed via the App Store / Google Play): Lite from $2.99/mo (removes branding, premium templates), Pro $6.99/mo or $59.99/yr (adds mailing list, contact-form card, ~365-day analytics), Pro Plus $99.99/yr or $29.99/quarter (adds custom domain and Google Analytics). Pricing as of June 2026; exact local prices are set in the app stores.
Milkshake: the honest take
What Milkshake does well
- Distinctive swipeable "card" design that mimics an Instagram-style carousel, visually polished out of the box
- Fully editable from your phone with an easy mobile app, no desktop needed
- Free to build and publish a complete page (unlimited cards and links, up to 5 separate sites)
- Low entry price ($2.99/mo Lite) if all you want is to remove branding
Where BioLink has the edge
- No native on-page checkout, to sell, a Buy button sends visitors to an external hosted-payment page such as PayPal rather than collecting payment on the page itself
- No built-in memberships, paid bookings, paid-unlock content, or automated product delivery
- Mailing-list capture and contact-form cards are part of the paid Pro tier, not the free plan
- Editing is mobile-app only, there is no desktop/web editor (published sites are still viewable on desktop)
How to switch from Milkshake to BioLink
- 1Create your free BioLink at bio.personacart.com/<handle> and pick a theme (auto-contrast keeps text readable).
- 2Recreate your Milkshake cards as BioLink blocks, copy over your links, profile info, and social icons.
- 3Connect your own Stripe account so payments land directly with you as merchant of record.
- 4Add what you want to sell: digital products, a membership, paid bookings, paid-unlock content, or tips, and turn on free email capture.
- 5Update the link in your Instagram/TikTok bio to your new BioLink URL.
BioLink vs Milkshake — FAQ
Can I move my Milkshake page to BioLink?
Yes. There's no one-click import, but rebuilding is quick: your Milkshake "cards" map to BioLink blocks. Copy over your links, profile text, and social icons, then add products, bookings, or memberships. Most creators recreate their page in a few minutes, and unlike Milkshake you can do it from a desktop browser.
Does Milkshake let buyers pay on the page like BioLink?
Not on the page itself. Milkshake's selling works through a Buy button that sends visitors to an external hosted-payment page, such as PayPal. BioLink runs the checkout on your own page and routes the money into your own Stripe account, so the buyer never leaves your link.
Is BioLink free like Milkshake?
Yes, BioLink is free forever with no monthly fee. The difference is what's free: BioLink includes on-page selling and email capture on the free plan, while Milkshake's free plan shows its branding and keeps its mailing list and contact-form cards on the paid Pro tier.
Do I need the mobile app to use BioLink?
No. Milkshake is edited only through its iOS/Android app (though Milkshake pages can be viewed on desktop). BioLink works in any web browser on desktop or phone, so you can build and manage your page wherever you work.
Can I sell memberships or paid bookings, which Milkshake doesn't offer natively?
Yes. BioLink supports digital downloads, memberships/subscriptions, paid 1:1 bookings, paid-unlock content, and tips natively. Milkshake focuses on sharing links and content, with selling handled by sending buyers to an external Buy-button link.
What does it cost to remove branding and add a custom domain compared to Milkshake?
On Milkshake, removing branding starts at $2.99/mo (Lite) and a custom domain requires the Pro Plus tier ($99.99/yr or $29.99/quarter). With BioLink there's no branding fee on the page, and a custom domain comes with PersonaCart's paid plans as you grow into the full storefront.
Outgrowing a bio page?
BioLink grows into PersonaCart AI Commerce — a full storefront with AI tools, custom domain and 0% commission, on the same account with nothing to rebuild.
Create your free BioLinkMilkshake details are based on publicly available information as of June 2026 and may have changed — check Milkshake's website for current features and pricing. BioLink and PersonaCart are not affiliated with, endorsed by, or sponsored by Milkshake. All trademarks belong to their respective owners.