Use cases · Course creators and digital sellers

Your course, membership and downloads on one site you own

PersonaCart is where you build and sell online courses with quizzes and certificates, memberships and digital downloads, and email the people who buy them. Your customer list is yours to export, and the platform fee is shown by plan below.

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Illustration of a student's view of the course Excel for busy managers: finished lessons ticked, the next lesson open, later lessons unlocking on a drip schedule, a quiz, and a certificate issued when the course is complete.

Product illustration, sample data

  • What it costs

    From $59 a month plus a 2% platform fee on sales. Lower fees on higher plans.

  • How clients hear from you

    Booking confirmations, calendar invites and reminder emails go out on their own. Text-message reminders can also go through your own Twilio account, to parents who opt in.

  • Moving your data

    Import customers and products from a CSV file or Google Sheet, Shopify, WooCommerce, Squarespace, Kajabi or Thinkific.

  • Your clients' data

    Export or erase client data any time. Clients can download or delete their own. Cards stay with Stripe.

Sound familiar?

What creators tell us

  • “Quizzes and certificates cost extra on my course platform.”

    With PersonaCart: Quizzes are unlimited on every plan, and certificates can issue themselves when a student finishes.

  • “My course, my membership and my downloads live on three platforms.”

    With PersonaCart: Sell all three from one site and one checkout, and let a membership unlock the courses and files you choose.

  • “Writing a course outline takes me weeks.”

    With PersonaCart: The AI course generator drafts modules, lessons and quizzes from your topic. You edit everything before it goes live.

  • “My emails live in another tool that doesn't know who bought what.”

    With PersonaCart: Campaign emails, segments and automations sit next to your orders, so you can email everyone who bought one course and not the next.

Who it is for

For people who teach what they know

  • Course creators

    Lessons that unlock on a drip schedule or on set dates, quizzes in every module and a certificate issued when the course is done.

  • Membership sites

    A monthly, quarterly or yearly membership that unlocks chosen courses, products or collections.

  • Template and download sellers

    Files delivered after payment with an access window you set, and bundles at a discount.

  • Experts with a list

    Campaign emails to segments, automations and a referral program for your fans.

How it works

A week of running your course business

Build, launch and keep selling. Screens are drawn from the real app with sample data.

  1. Monday

    Draft a course outline in minutes

    Give the AI course generator your topic and audience. It drafts modules, lessons and quizzes, and you rewrite anything before publishing.

    • Modules and lessons drafted from your topic
    • Quiz questions for each module
    • Everything editable before it goes live
    • Counts against your plan's course limit and AI allowance

  2. Tuesday

    Lessons that unlock on schedule

    Release a lesson every week, or open modules on set dates for a cohort. Students tick off lessons, take quizzes and get a certificate at the end.

    Illustration of a student's view of the course Excel for busy managers: finished lessons ticked, the next lesson open, later lessons unlocking on a drip schedule, a quiz, and a certificate issued when the course is complete.

    Product illustration, sample data

  3. Wednesday

    Launch to your list

    Send a campaign to one segment, and abandoned-cart emails follow up with anyone who stops at checkout.

    • Campaign emails to segments you define
    • Automations for welcome and follow-up emails
    • Up to three abandoned-cart emails per cart
    • Coupons for a launch window

  4. Thursday

    A membership that unlocks the rest

    Bundle your courses and files into a membership. Members cancel or switch plans themselves, and you can pause one when they ask.

    • Monthly, quarterly or yearly billing
    • Unlock chosen courses, products or collections
    • Digital downloads with an access window
    • Bundles of products at a discount

  5. Friday

    Fans bring fans

    On Pro and Scale, a referral program rewards customers who send you new buyers.

    • Referral program on Pro and Scale
    • Storefront chat that answers buyer questions on Pro and Scale
    • SEO settings for every page
    • Analytics on what sells

Reminders: Clients get reminder emails before each booking, at the times you choose, plus an invite for their calendar. Text-message reminders can also go through your own Twilio account, to parents who opt in.

Data and privacy

Your audience's data

Your customer list belongs to you, and your customers stay in control of their own account.

  • Your client list is yours

    Export your customers at any time, and erase a client's data when they ask.

  • Clients control their account

    Clients can download or delete their own account data, with a grace period to undo.

  • Staff see what their role allows

    Roles are Owner, Admin, Editor, Viewer, Support and Coach. A coach sees their own sessions unless you give them more.

  • Cards stay with Stripe

    Payments run through Stripe. PersonaCart never stores card numbers.

  • A cookie banner on your store

    Visitors choose which cookies they accept on your site.

Security and data, in full
Moving over

Bring your products and audience with you

Connect Kajabi to bring offers and contacts, or Thinkific to bring your courses as drafts. From any other platform, export customers as a CSV file and import them.

  • CSV file or Google Sheet

    Customers, families, leads, products and past orders. A Google Sheet can stay in sync while you switch.

  • Shopify

    Your products, through a secure Shopify connection. Customers come over as a CSV file.

  • WooCommerce and Squarespace

    Your products. WooCommerce brings variations too.

  • Kajabi

    Your offers become products and your contacts become customers.

  • Thinkific

    Your courses arrive as draft products, ready for you to add the lessons.

  • Your current website

    Import pages from the site you have now, then edit them in the visual editor.

  • Mailchimp, Mindbody, Wix, Calendly and Linktree

    Mailchimp audiences, Mindbody client lists, Wix product files, Calendly event types and Linktree pages.

How moving over works
What you get

What a creator gets on each plan

Courses, quizzes, memberships, downloads and payment links are on every paid plan. The plans differ in how many courses, emails and staff seats you get, plus growth tools.

  • Starter

    Monthly price
    $59
    Platform fee on sales
    2%
    Website, booking page and payment links
    Included
    Session packs, memberships and digital downloads
    Included
    Intake questions before payment
    Included
    Quizzes in your courses
    Unlimited
    Online courses
    3
    Campaign emails a month
    500
    Staff seats
    Just you
    Storefront chat that answers buyers
    Not included
    Referral program
    Not included
    Remove PersonaCart branding
    Not included
    Custom domains
    2

  • Pro

    Monthly price
    $149
    Platform fee on sales
    0.5%
    Website, booking page and payment links
    Included
    Session packs, memberships and digital downloads
    Included
    Intake questions before payment
    Included
    Quizzes in your courses
    Unlimited
    Online courses
    5
    Campaign emails a month
    5,000
    Staff seats
    4
    Storefront chat that answers buyers
    Included
    Referral program
    Included
    Remove PersonaCart branding
    Included
    Custom domains
    5

  • Scale

    Monthly price
    $299
    Platform fee on sales
    0%
    Website, booking page and payment links
    Included
    Session packs, memberships and digital downloads
    Included
    Intake questions before payment
    Included
    Quizzes in your courses
    Unlimited
    Online courses
    Unlimited
    Campaign emails a month
    20,000
    Staff seats
    14
    Storefront chat that answers buyers
    Included
    Referral program
    Included
    Remove PersonaCart branding
    Included
    Custom domains
    10

Stripe's card processing fee is separate and the same on every plan. Limits and prices are read live from our plans.

91 things you get on every plan

See all 91
Selling
Unlimited products · Payment links · Memberships and subscriptions · +10
Storefront and editor
Your own website · Premium templates · Blog · +5
Academy and programs
Teams and classes with rosters · Sign-up fills the roster · A Today screen · +18
Bookings and payments
Unlimited bookings · Capacity and waitlists · Recurring classes · +11
Customers and email
Customer list and segments · Lead forms · Import your email lists · +6
Courses
Quizzes · Certificates · Drip lessons · +2
Pie and AI
Pie, your assistant · You stay in charge · AI page builder · +1
Data and privacy
Import from where you are now · Keep your members’ cards · More importers · +10
Support
Help center · Guided tours in the app · Help from our team · +1
What it replaces

The stack it replaces

Creators often pay for several of these. PersonaCart does the same jobs on one site.

  • Instead of Kajabi, Teachable or Thinkific for courses

    Courses with drip release, quizzes and certificates.

  • Instead of Gumroad for downloads

    Digital downloads delivered after payment, with an access window.

  • Instead of a separate membership plugin

    Memberships that unlock the courses and files you choose.

  • Instead of Mailchimp for launches

    Campaigns, segments and automations next to your orders.

  • Instead of a referral app

    A referral program on Pro and Scale.

  • Instead of a website builder

    A site you edit visually, on your own domain.

Questions we hear from people like you

Are quizzes and certificates included?
Yes. Quizzes are unlimited on every plan, and a certificate can issue itself when a student completes the course.
How many courses can I sell?
Online courses per plan: Starter 3, Pro 5, Scale unlimited. Digital downloads and memberships are not limited by this.
Can I drip lessons or run cohorts?
Yes. Release lessons every set number of days or weeks, or open modules and lessons on fixed dates for a group that starts together.
Can I move from Kajabi or Thinkific?
Yes. Kajabi brings your offers as products and your contacts as customers. Thinkific brings your courses as draft products; you add the lesson content.
Do I own my email list?
Yes. Export your customers at any time, and send campaigns from PersonaCart to the segments you choose.
Is there a referral or affiliate program?
A referral program is included on Pro and Scale.
What does it cost per sale?
Your plan's platform fee, shown in the table above and read live from our plans, plus Stripe's card fee. Nothing per student or per course.
Pricing

What a creator pays

Starter

$59 a month

+ 2% platform fee on sales

Your first course, downloads and a membership. Online courses: 3.

Pro

$149 a month

+ 0.5% platform fee on sales

A growing catalogue: 5 online courses, more emails and a referral program.

Scale

$299 a month

+ 0% platform fee on sales

A full academy: unlimited online courses and the lowest fee on sales.

Plus Stripe's card processing fee on each payment, the same on every plan. No charge per coach or per booking.

Compare every plan limit

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